10 reasons to exhibit

Mode City Paris, with over 30 years of industry experience, is a quality brand. When you exhibit, you:



Are at the heart of the world’s leading swimwear and lingerie trade show

  • over 400 exhibiting brands and over 14,000 visitors are expected during three days



Benefit from unparalleled international outreach

  • communicate and promote your image at a global level –  present your collections to buyers from all over the world — in one place for three days



Are part of the beachwear and lingerie world

  • demonstrate that you’re proactive and play a role in the life of this community



Introduce your new collections

  • present your new collections and get immediate client feedback



Maintain and develop your client network

  • meet your clients and prospects during the trade show
  • use high performance Internet tools to communicate directly with a target audience before and after the trade show



Use our web platform appointment booking system throughout the year

  • organise trade show meetings with your clients and prospects in advance



Get real time updates on all the market news and future trends

  • discover trends and inspirations for your next collections in the Interfilière Paris Trends Forum
  • attend a full, diverse program of conferences



Promote your brand image

  • take advantage of unique sponsoring opportunities to gain extra market visibility from your presence (haute couture fashion show, entrance signage, sponsorship of different spaces, etc.)



Access digital tools to prepare your trade show presence

  • online guides and a mobile app help you prepare your trade show ahead of time



Enjoy LYON

  • Lyon is a centre for textiles, arts and culture