Why visit ?

10 reasons to visit

The reference event for swimwear and lingerie gives you a unique opportunity to discover beachwear and lingerie products from around the world.


Benefit from an unparalleled international presentation

  • discover new brands that you would have certainly missed otherwise
  • 400 brands: 30% French and 70% international (from Europe, the United States, Asia, and elsewhere)

Be part of the lingerie and beachwear world

  • spend three inspiring days with your professional community
  • demonstrate that you’re proactive and play a role in the life of this community — it’s a chance to show that you participate and share your experiences
  • attend the Retailers Lunch or Tea Time, events created for you to share ideas with your colleagues

Save time

  • explore a wide choice of French and international brands in record time with help from numerous tools for an overall perspective (the trade show program, the Visitors Guide, the Catalogue, ‘The Selection’ Guide, the mobile app, and more)
  • use our mobile app to organise your visit ahead of time, choose the brands you want to meet, and the conferences that interest you

Be in touch with the industry’s key players before, during, and after the trade show

  • maintain your professional network with the trade show’s extra opportunities to spend quality time among professionals
  • make new contacts and look for new suppliers
  • take advantage throughout the year of the appointment booking service on our web platform: contact brands directly though our site and organise your rendezvous

Discover brands’ new collections and products

  • don’t miss the beginning of the season; Mode City opens the summer trade show calendar and confirms its role as the international leader and platform for presenting the world’s summertime fashion trends
  • meet your suppliers who will present their new collections for the first time, and be among the first to place an order

get real time updates on all the market news and upcoming trends

  • discover trends and inspirations for your future collections in the Trends Forum
  • attend a conference program that responds to your current challenges: developing customer experience, getting the most from window displays, learning about the new digital trends, and more
  • receive Newsletters throughout the year with information on a selection of brands that reflect the trade show product offer

Benefit from an extensive calendar of merchandising workshops and coaching sessions

  • take advantage of free advice from experts and learn about different ways to promote products in your store
  • develop your knowledge and skills with free training for you and your teams

Experience three days of special events and unforgettable moments

  • be inspired by brand fashion shows created with you in mind
  • plunge into the world of beachwear at ‘La Plage’, a real beach with a multitude of special events just for you !
  • attend the annual soirée on Sunday evening in the heart of Paris; join your professional community in a special setting to share ideas and enjoy the capital

Enjoy customised visitors services

  • we can help you every step of the way in planning your trip
  • contact the free concierge service for transportation, reservations, etc.
  • use our ‘Personal Shopper’ service and ‘The Selection’ guide to optimise your visit; we can help you create your own personalised trade show agenda
  • get the most from our introduction service; our teams will help you meet the brands

Take advantage of your stay to explore PARIS

  • Visit Paris : Mode City will help you organise your stay and keep you informed about the best addresses and events you don’t want to miss